Brew Review Episode 5 – Bud Light Golden Wheat
Posted on February 10, 2010 by mike
I know that this beer is not a craft brew and kind of falls out of my normal reviewing criteria, but some of you know and some will learn that when I see something that I think is wrong or incorrect, I like to make the world know how I feel. So the inspiration came for this review when I saw Bud Light Golden Wheat being put along side a whole bunch of other craft brews in Maxim’s latest issue under the article flag “Best 25 New Beers in America”. This beer was put up with beers in the category of New Belgium Brewery and Widmer’s just to name a couple and I feel this is an outrage and I can see right through Maxim and it is painfully obvious that they were paid for that placement, and for that, they lose all credibility with any review of anything in their magazine and my subscription.
So, please enjoy my little rant and my suggestion to Maxim. I also pose an interesting question about Anheuser Busch and their new “craft” brews that they are churning out that I’d like to hear from you guys on.
My thoughts are one of the two, I can’t decide yet.
1. Anheuser Busch is riding the coat tails of the craft beer movement in hopes of creating a new, legitimate market for themselves by offering their hardcore brand followers an option instead of moving to another beer.
2. They are deceiving the craft brew movement by making lack luster brews that people just trying “craft” beer would wonder “What the point is of paying more for the same?”
No answer is wrong, I’m just curious what you all think.